Lindsay Halsey is a co-founder of Pathfinder SEO. She has over 10 years of experience working in SEO with small to large businesses. Lindsay focuses on teaching business owners and freelancers how to get found in Google, Yahoo, and Bing via a guided approach to SEO. Stay in touch on Twitter - @linds_halsey.
If you are a web designer or developer, you may be thinking about how you can grow your business this year. Selling more website-related projects is one option. Adding a brand new (and complementary) service — SEO — is another.
Like other specialized industries, search engine optimization has its own set of terms, abbreviations, and industry jargon. Here, we decode 72 common SEO terms using everyday language. Our goal is to set aside the complex jargon to make SEO more accessible and actionable.
SEO is a long-term marketing strategy. But how long does it take to see results? Good news — your initial results are just weeks away. As you continue your SEO efforts in the weeks and months ahead, your measurable results will compound.
Local businesses are facing a dynamic time. If your business’s daily operations have been impacted by Coronavirus, then it is important to update your hours of operation online. Learn how to update your hours on Google.
We’ve always said that communication is the backbone of high-value SEO services. In ever-changing and uncertain times, this is the case more than ever. Learn how to communicate with your clients about SEO strategy in today’s climate.
Search engine optimization (SEO) is the art and science of getting found on Google, Yahoo and Bing. With SEO, you improve your website’s visibility in the free, organic search results. In turn, website traffic increases — as do sales.
As you explore growing your freelance or agency business by offering SEO services, let’s pause to talk about packaging and pricing. Our goal is to help you create and consistently follow a model that benefits both you and your customers.