Blog

Search Engines in Addition to Google

Search Engines Other than Google that Business Owners Need to Know

By Erik Wardell | December 17, 2018

NEWS FLASH: There are great search engines out there in addition to Google. Find out which ones you need to know about.

Read More
Attending WordCamp

Why Small Business Owners Need to Attend WordCamp

By Lori Calcott | December 12, 2018

Learn why every small business owner using a WordPress website needs to attend a WordCamp and why they are missing out if they don’t.

Read More
WordPress SEO for Beginners

WordPress SEO Tips for Beginners

By Erik Wardell | December 12, 2018

SEO can be complex & confusing, but it doesn’t have to be. Use these WordPress SEO tips for beginners if you are new to SEO & don’t know where to begin.

Read More
Is SEO Hard

Is SEO Difficult to Learn?

By Lindsay Halsey | December 5, 2018

SEO is not difficult to learn, hard or even complicated. Like hiking to the top of a mountain, a successful SEO initiative starts with proper planning.

Read More
Links

Internal Links in WordPress – Why They Matter

By Erik Wardell | November 30, 2018

Creating internal links in WordPress is an integral part of a holistic SEO strategy. Learn what internal links are and why they matter.

Read More
Yoast SEO WordPress Plugin

Is Yoast SEO the Best SEO Plugin for WordPress?

By Lindsay Halsey | November 20, 2018

What is the best WordPress plugin for SEO? In short, Yoast SEO! Let’s take a closer look at this frequently asked question at Pathfinder SEO.

Read More
Google Ads and SEO

Do Google Ads Help SEO?

By Lori Calcott | November 17, 2018

It’s a question we get asked often, “if I spend money on ads with Google, will that boost my organic results?” The answer is no. Spending money to advertise via Google Ads does NOT impact the organic rankings of your site. But, SEO and Google Ads do work together in other ways.

Read More
XML Sitemaps

How to Create an XML Sitemap for WordPress with Yoast

By Erik Wardell | November 14, 2018

Learn how to create an XML sitemap for WordPress with Yoast and help search engines send people the important pages on your website.

Read More
SEO Copywriting

SEO Copywriting for Beginners: Write for People, Not Search Engines

By Lindsay Halsey | November 8, 2018

SEO copywriting is about writing for people who use search engines, not writing for search engines. Why? Because search engines serve people.

Read More
Schema in WordPress

Schema.org in WordPress: How To Get Started

By Erik Wardell | November 6, 2018

Learn how to get started with Schema.org in WordPress. This article looks at what Schema.org markup is and how you can start adding it to your WordPress site.

Read More
Yoast SEO Plugin

How To Use the Yoast SEO Plugin

By Lindsay Halsey | October 31, 2018

Installing Yoast SEO is just the first step to optimize your WordPress website. Learn how to use the Yoast SEO plugin in our detailed guide.

Read More
What is link building

What is Link Building?

By Erik Wardell | October 25, 2018

Link building is an essential component of any comprehensive SEO strategy. Learn why it’s so important and how to get started in this article.

Read More
WordPress Influencers

25 WordPress Influencers Our Team Has Learned From

By Erik Wardell | October 24, 2018

A look at the WordPress influencers that have made the biggest impact on the Pathfinder SEO team over the past year. See who’s on the list.

Read More
web

Demystifying SEO for Small Businesses

By Lori Calcott | October 23, 2018

Search engines are pretty amazing. You enter a keyword and in milliseconds you can sort through 1000’s of matching results. But how does it all work? What happens behind the scenes to make this happen?

Read More
Google Reviews

How Do You Get Reviews on Google Maps?

By Lindsay Halsey | October 16, 2018

Online reputation matters. For the search engines, yes, but more importantly for the strength of your business and brand. Learn how to get Google Reviews.

Read More