Blog

Pathfinder SEO: Monthly SEO Reports for Your Customers

Sending SEO Reports to Your Customers

As a freelancer or agency offering SEO services to your customers, you strive to provide ongoing value. Learn how to send your customers an insightful monthly report that’s easy to understand.
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Creating SEO Services Landing Pages That Convert

Selling SEO services can be tricky when you are trying to compete against people who specialize in SEO. Here’s how to create landing pages to rank and convert.
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What is Guest Blogging for SEO?

Guest blogging for SEO is about sharing your expertise via your partners’ blogs. The goal is to provide value. Find out how guest blogging works here.
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Step by Step Approach to Keyword Research

A Step By Step Guide to Keyword Research

Keyword research is the most essential step of SEO as it ensures you reach your audience. Learn how to do keyword research. Grow your website traffic and increase sales.
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New Website

SEO Checklist for a New Website

It’s never too early to start thinking about SEO, whether you’re launching a new website or beginning to revamp an old one. Learn how to do SEO for a new website.
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YouTube SEO

YouTube Video SEO Best Practices – Deep Dive

If you aren't following these YouTube SEO best practices, you might be a bit behind the ball. Let's change that.
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stars in the night sky

How to Get Started with Link Building

The goal of link building is to build your business’s authority online. In 2019, link building begins with professional relationships. Learn more.
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What is Complete Content & Why Should You Invest in it?

Creating complete content will ensure you get the most out of the time and resources you are putting into your website. Here's what it is and how to get started.
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Communication

How to Talk to Your Clients About SEO in a Language They Understand

Communication is the cornerstone to SEO services. Learn how to better communicate with your clients about SEO. The first step is to remove industry jargon from your client vocabulary.
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Google Review Response

How to Respond to Google Reviews

Customer feedback — both the good and the bad — is a great opportunity to grow your business by fostering trust. Learn how to respond to Google Reviews with our helpful, step by step guide.
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Voice Search Device Google Home

Crafting a Voice Search Marketing Strategy

It's time to start realizing the benefits of a solid voice search marketing strategy. Use these step-by-step instructions to get started.
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Grow Your Freelance or Agency Business

SEO as a Service [A Definitive Guide]

Wondering how to grow your freelance or agency business? Consider offering SEO services. Learn to pitch, price and apply a process for SEO services. The end result is a new line of business with recurring revenue!
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