Blog

Google Ads and SEO

Do Google Ads Help SEO?

By Lori Calcott | November 17, 2018

It’s a question we get asked often, “if I spend money on ads with Google, will that boost my organic results?” The answer is no. Spending money to advertise via Google Ads does NOT impact the organic rankings of your site. But, SEO and Google Ads do work together in other ways.

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XML Sitemaps

How to Create an XML Sitemap for WordPress with Yoast

By Erik Wardell | November 14, 2018

Learn how to create an XML sitemap for WordPress with Yoast and help search engines send people the important pages on your website.

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SEO Copywriting

SEO Copywriting for Beginners: Write for People, Not Search Engines

By Lindsay Halsey | November 8, 2018

SEO copywriting is about writing for people who use search engines, not writing for search engines. Why? Because search engines serve people.

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Schema in WordPress

Schema.org in WordPress: How To Get Started

By Erik Wardell | November 6, 2018

Learn how to get started with Schema.org in WordPress. This article looks at what Schema.org markup is and how you can start adding it to your WordPress site.

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Yoast SEO Plugin

How To Use the Yoast SEO Plugin

By Lindsay Halsey | October 31, 2018

Installing Yoast SEO is just the first step to optimize your WordPress website. Learn how to use the Yoast SEO plugin in our detailed guide.

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What is link building

What is Link Building?

By Erik Wardell | October 25, 2018

Link building is an essential component of any comprehensive SEO strategy. Learn why it’s so important and how to get started in this article.

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WordPress Influencers

25 WordPress Influencers Our Team Has Learned From

By Erik Wardell | October 24, 2018

A look at the WordPress influencers that have made the biggest impact on the Pathfinder SEO team over the past year. See who’s on the list.

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web

Demystifying SEO for Small Businesses

By Lori Calcott | October 23, 2018

Search engines are pretty amazing. You enter a keyword and in milliseconds you can sort through 1000’s of matching results. But how does it all work? What happens behind the scenes to make this happen?

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Google Reviews

How Do You Get Reviews on Google Maps?

By Lindsay Halsey | October 16, 2018

Online reputation matters. For the search engines, yes, but more importantly for the strength of your business and brand. Learn how to get Google Reviews.

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301 Redirect Sign

What are 301 Redirects?

By Lindsay Halsey | October 11, 2018

301 redirects are a useful SEO tool as they allow a webmaster to communicate a URL change to users and search engines. Learn the what, why, when and how in our beginners guide to 301 redirects.

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SEO friendly theme designer & dog

How to Pick SEO Friendly WordPress Themes

By Maddy Osman | October 9, 2018

Learn how to pick an SEO friendly WordPress theme whether you are redesigning your site or starting from scratch.

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Domain SEO

Domain SEO: How to Manage Redirects & Aliases

By Maddy Osman | October 1, 2018

Curious how operating with more than one domain might impact your SEO? Discover the answer and find out how to properly set up multiple domains.

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SEO vs. SEM: What’s the Difference?

By Lori Calcott | September 28, 2018

If you are new to the world of digital marketing, wrapping your head around all the terminology and jargon can be overwhelming. In this article we are going to focus on two terms you probably hear a lot, SEO and SEM.

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How to Build Great Landing Pages That Convert

By Erik Wardell | September 25, 2018

Landing pages are a must. Learn what elements you need to include when building great landing pages that will actually convert.

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Beginner’s Guide: Link Google Analytics to Search Console

By Erik Wardell | September 17, 2018

This beginner’s guide will show you how to link Google Analytics to Search Console & locate the resulting reports in your Google Analytics.

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