Blog

Beginner’s Guide: Link Google Analytics to Search Console

By Erik Wardell | September 17, 2018

This beginner’s guide will show you how to link Google Analytics to Search Console & locate the resulting reports in your Google Analytics.

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LinkedIn SEO: Optimize Your Profile to Drive Sales & Leads

By Erik Wardell | September 10, 2018

LinkedIn SEO can be a powerful tool capable of driving new sales and generating fresh leads. Start by optimizing your profile with keywords.

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Small Business SEO Questions to Ask

11 Things to Look for in Small Business SEO Services

By Lindsay Halsey | September 4, 2018

As a business owner, one of the many decisions you’ll face is how to get your website found in Google. Learn what questions to ask and how to choose a solution.

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Google Search Console Tutorial: The Most Valuable Reports

By Maddy Osman | August 31, 2018

We’re going to walk you through a Google Search Console tutorial featuring the most valuable reports—some you may already be familiar with, plus new options.

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Add page titles and meta descriptions to WordPress website

How Do I Add Page Titles and Meta Descriptions to my WordPress Website?

By Erik Wardell | August 29, 2018

Improve your SEO by learning how to use an SEO plugin like Yoast to add page titles and meta descriptions to your WordPress website.

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A Guide to Common Google Search Console Response Codes & DIY Fixes

By Maddy Osman | August 24, 2018

One of the best things about using Google Search Console is the valuable SEO feedback it can provide. It can tell you which pages on your website work well.

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Full Mailbox

How NOT to Use Keywords

By Erik Wardell | August 20, 2018

Although typically well intentioned, these keyword mistakes can end up doing more harm than good. Learn how NOT to use keywords on your website.

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SEO Checklist for Small Business

Small Business SEO Checklist: 10 Step Process to Get Found in Google

By Lindsay Halsey | August 17, 2018

Struggling with SEO for your small business? Try applying a process. In this case, an SEO checklist to go from lost to found in Google, Yahoo and Bing.

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Why Blog

Blogging FAQs

By Jen Schneider | August 14, 2018

Let’s dive into blogging FAQs. We cover why a blog is different from a website, why blogging is important for SEO, how much a blog costs, and much more.

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Pages in the Search Engine Index

Exclude WordPress Pages from Search Results the Right Way

By Erik Wardell | August 10, 2018

Excluding WordPress pages and posts from search engine results is simple and straightforward using the Yoast SEO meta box. Learn how.

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XML Sitemaps

What XML Sitemaps Are Important?

By Lindsay Halsey | August 8, 2018

An XML sitemap is like your website’s resume. You wouldn’t show up to a job interview without a resume. Learn what XML sitemaps are important and why.

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Why SEO for Small Businesses

Why Small Businesses Need SEO

By Lori Calcott | August 7, 2018

The world of SEO may seem overwhelming to a small business. However, improving your online presence in the search engines is essential to gaining new customers and increasing sales.

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Typing Google Search Console

How To Use Google Search Console (New Version)

By Erik Wardell | August 3, 2018

Learn how to use Google Search Console in its new and improved state and find out how it can help you improve your Google rankings.

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Denver

WordCamp Denver 2018 Recap

By Jen Schneider | August 2, 2018

A few Pathfinder SEO team members—me, Lindsay, and Erik—were in Denver to attend WordCamp Denver 2018. Here’s how the weekend went and what I learned, session by session by keynote.

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Google Analytics Grow Traffic

The 5 Most Useful Google Analytics SEO Dashboards to Grow Traffic

By Maddy Osman | June 20, 2018

Google Analytics is a powerful marketing tool. Follow along with our guide to the five most useful Google Analytics SEO dashboards—and how to use them effectively to grow relevant traffic to your website.

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