Blog

Paying for Yoast Premium

Why Yoast Premium is Worth it

By Erik Wardell | February 13, 2019

Simply put, Yoast has become the front-running multifunction SEO plugin for WordPress users. The premium version provides even more value. Learn why.

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content syndication best practices

What is Content Syndication & How Does it Impact SEO?

By Maddy Osman | February 8, 2019

What is content syndication? A method of republishing your content on other websites. Here’s what you should know about it’s impact on SEO.

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SEO evolves

SEO Evolves More Than it Changes

By Lindsay Halsey | January 22, 2019

“How will I keep up with SEO when it is always changing?” is a frequently asked question at Pathfinder SEO. In our ten years of experience in search engine optimization, we have seen SEO evolve more than it changes.

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2019 SEO Strategy Map

SEO Strategies for 2019

By Lindsay Halsey | January 2, 2019

Wondering what to expect from Google this year? Learn actionable 2019 SEO strategies for business owners, web freelancers, and marketing agencies.

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Search Engines in Addition to Google

Search Engines Other than Google that Business Owners Need to Know

By Erik Wardell | December 17, 2018

NEWS FLASH: There are great search engines out there in addition to Google. Find out which ones you need to know about.

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Attending WordCamp

Why Small Business Owners Need to Attend WordCamp

By Lori Calcott | December 12, 2018

Learn why every small business owner using a WordPress website needs to attend a WordCamp and why they are missing out if they don’t.

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WordPress SEO for Beginners

WordPress SEO Tips for Beginners

By Erik Wardell | December 12, 2018

SEO can be complex & confusing, but it doesn’t have to be. Use these WordPress SEO tips for beginners if you are new to SEO & don’t know where to begin.

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Is SEO Hard

Is SEO Difficult to Learn?

By Lindsay Halsey | December 5, 2018

SEO is not difficult to learn, hard or even complicated. Like hiking to the top of a mountain, a successful SEO initiative starts with proper planning.

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Links

Internal Links in WordPress – Why They Matter

By Erik Wardell | November 30, 2018

Creating internal links in WordPress is an integral part of a holistic SEO strategy. Learn what internal links are and why they matter.

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Yoast SEO WordPress Plugin

Is Yoast SEO the Best SEO Plugin for WordPress?

By Lindsay Halsey | November 20, 2018

What is the best WordPress plugin for SEO? In short, Yoast SEO! Let’s take a closer look at this frequently asked question at Pathfinder SEO.

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Google Ads and SEO

Do Google Ads Help SEO?

By Lori Calcott | November 17, 2018

It’s a question we get asked often, “if I spend money on ads with Google, will that boost my organic results?” The answer is no. Spending money to advertise via Google Ads does NOT impact the organic rankings of your site. But, SEO and Google Ads do work together in other ways.

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XML Sitemaps

How to Create an XML Sitemap for WordPress with Yoast

By Erik Wardell | November 14, 2018

Learn how to create an XML sitemap for WordPress with Yoast and help search engines send people the important pages on your website.

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SEO Copywriting

SEO Copywriting for Beginners: Write for People, Not Search Engines

By Lindsay Halsey | November 8, 2018

SEO copywriting is about writing for people who use search engines, not writing for search engines. Why? Because search engines serve people.

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Schema in WordPress

Schema.org in WordPress: How To Get Started

By Erik Wardell | November 6, 2018

Learn how to get started with Schema.org in WordPress. Learn the power of Schema.org markup and how you can use it on your WordPress site.

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Yoast SEO Plugin

How To Use the Yoast SEO Plugin

By Lindsay Halsey | October 31, 2018

Installing Yoast SEO is just the first step to optimize your WordPress website. Learn how to use the Yoast SEO plugin in our detailed guide.

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