What is link building

What is Link Building?

By Erik Wardell | October 25, 2018

Link building is an essential component of any comprehensive SEO strategy. Learn why it’s so important and how to get started in this article.

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WordPress Influencers

25 WordPress Influencers Our Team Has Learned From

By Erik Wardell | October 24, 2018

A look at the WordPress influencers that have made the biggest impact on the Pathfinder SEO team over the past year. See who’s on the list.

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Demystifying SEO for Small Businesses

By Lori Calcott | October 23, 2018

Search engines are pretty amazing. You enter a keyword and in milliseconds you can sort through 1000’s of matching results. But how does it all work? What happens behind the scenes to make this happen?

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Google Reviews

How Do You Get Reviews on Google Maps?

By Lindsay Halsey | October 16, 2018

Online reputation matters. For the search engines, yes, but more importantly for the strength of your business and brand. Learn how to get Google Reviews.

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301 Redirect Sign

What are 301 Redirects?

By Lindsay Halsey | October 11, 2018

301 redirects are a useful SEO tool as they allow a webmaster to communicate a URL change to users and search engines. Learn the what, why, when and how in our beginners guide to 301 redirects.

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SEO friendly theme designer & dog

How to Pick SEO Friendly WordPress Themes

By Maddy Osman | October 9, 2018

Learn how to pick an SEO friendly WordPress theme whether you are redesigning your site or starting from scratch.

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Domain SEO

Domain SEO: How to Manage Redirects & Aliases

By Maddy Osman | October 1, 2018

Curious how operating with more than one domain might impact your SEO? Discover the answer and find out how to properly set up multiple domains.

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SEO vs. SEM: What’s the Difference?

By Lori Calcott | September 28, 2018

If you are new to the world of digital marketing, wrapping your head around all the terminology and jargon can be overwhelming. In this article we are going to focus on two terms you probably hear a lot, SEO and SEM.

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How to Build Great Landing Pages That Convert

By Erik Wardell | September 25, 2018

Landing pages are a must. Learn what elements you need to include when building great landing pages that will actually convert.

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Beginner’s Guide: Link Google Analytics to Search Console

By Erik Wardell | September 17, 2018

This beginner’s guide will show you how to link Google Analytics to Search Console & locate the resulting reports in your Google Analytics.

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LinkedIn SEO: Optimize Your Profile to Drive Sales & Leads

By Erik Wardell | September 10, 2018

LinkedIn SEO can be a powerful tool capable of driving new sales and generating fresh leads. Start by optimizing your profile with keywords.

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Small Business SEO Questions to Ask

11 Questions to Ask When Choosing an SEO Agency

By Lindsay Halsey | September 4, 2018

As a business owner, one of the many decisions you’ll face is how to get your website found in Google. Learn what questions to ask and how to choose a solution.

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colorful origami

Google Search Console Tutorial: The Most Valuable Reports

By Maddy Osman | August 31, 2018

We’re going to walk you through a Google Search Console tutorial featuring the most valuable reports—some you may already be familiar with, plus new options.

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Add page titles and meta descriptions to WordPress website

How Do I Add Page Titles and Meta Descriptions to my WordPress Website?

By Erik Wardell | August 29, 2018

Improve your SEO by learning how to use an SEO plugin like Yoast to add page titles and meta descriptions to your WordPress website.

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white arrow with marble texture

A Guide to Common Google Search Console Response Codes & DIY Fixes

By Maddy Osman | August 24, 2018

One of the best things about using Google Search Console is the valuable SEO feedback it can provide. It can tell you which pages on your website work well.

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