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Internal Links in WordPress – Why They Matter

Creating internal links in WordPress is an integral part of a holistic SEO strategy. Learn what internal links are and why they matter.
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Yoast SEO WordPress Plugin

Is Yoast SEO the Best SEO Plugin for WordPress?

What is the best WordPress plugin for SEO? In short, Yoast SEO! Let’s take a closer look at this frequently asked question at Pathfinder SEO.
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Google Ads and SEO

Do Google Ads Help SEO?

It’s a question we get asked often, “if I spend money on ads with Google, will that boost my organic results?” The answer is no. Spending money to advertise via Google Ads does NOT impact the organic rankings of your site. But, SEO and Google Ads do work together in other ways.
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XML Sitemaps

How to Create an XML Sitemap for WordPress with Yoast

Learn how to create an XML sitemap for WordPress with Yoast and help search engines send people the important pages on your website.
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SEO Copywriting

SEO Copywriting for Beginners: Write for People, Not Search Engines

SEO copywriting is about writing for people who use search engines, not writing for search engines. Why? Because search engines serve people.
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Schema in WordPress

Schema.org in WordPress: How To Get Started

Learn how to get started with Schema.org in WordPress. Learn the power of Schema.org markup and how you can use it on your WordPress site.
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Yoast SEO Plugin

How To Use the Yoast SEO Plugin

Installing Yoast SEO is just the first step to optimize your WordPress website. Learn how to use the Yoast SEO plugin in our detailed guide.
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What is link building

What is Link Building?

Link building is an essential component of any comprehensive SEO strategy. Learn why it’s so important and how to get started in this article.
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WordPress Influencers

25 WordPress Influencers Our Team Has Learned From

A look at the WordPress influencers that have made the biggest impact on the Pathfinder SEO team over the past year. See who’s on the list.
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web

Demystifying SEO for Small Businesses

Search engines are pretty amazing. You enter a keyword and in milliseconds you can sort through 1000’s of matching results. But how does it all work? What happens behind the scenes to make this happen?
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Google Reviews

How Do You Get Reviews on Google Maps?

Online reputation matters. For the search engines, yes, but more importantly for the strength of your business and brand. Learn how to get Google Reviews.
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301 Redirect Sign

What are 301 Redirects?

301 redirects are a useful SEO tool as they allow a webmaster to communicate a URL change to users and search engines. Learn the what, why, when and how in our beginners guide to 301 redirects.
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Guided SEO

Pathfinder SEO is a guided SEO solution for business owners, freelancers & agencies.