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How NOT to Use Keywords

Although typically well intentioned, these keyword mistakes can end up doing more harm than good. Learn how NOT to use keywords on your website.
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SEO Checklist for Small Business

Small Business SEO Checklist: 10 Step Process to Get Found in Google

Struggling with SEO for your small business? Try applying a process. In this case, an SEO checklist to go from lost to found in Google, Yahoo and Bing.
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Why Blog

Blogging FAQs

Let’s dive into blogging FAQs. We cover why a blog is different from a website, why blogging is important for SEO, how much a blog costs, and much more.
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Pages in the Search Engine Index

Exclude WordPress Pages from Search Results the Right Way

Excluding WordPress pages and posts from search engine results is simple and straightforward using the Yoast SEO meta box. Learn how.
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XML Sitemaps

What XML Sitemaps Are Important?

An XML sitemap is like your website’s resume. You wouldn’t show up to a job interview without a resume. Learn what XML sitemaps are important and why.
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Why SEO for Small Businesses

Why Small Businesses Need SEO

The world of SEO may seem overwhelming to a small business. However, improving your online presence in the search engines is essential to gaining new customers and increasing sales.
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WordCamp Denver 2018 Recap

A few Pathfinder SEO team members—me, Lindsay, and Erik—were in Denver to attend WordCamp Denver 2018. Here’s how the weekend went and what I learned, session by session by keynote.
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Google Analytics Grow Traffic

The 5 Most Useful Google Analytics SEO Dashboards to Grow Traffic

Google Analytics is a powerful marketing tool. Follow along with our guide to the five most useful Google Analytics SEO dashboards—and how to use them effectively to grow relevant traffic to your website.
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WordPress Page Builders and SEO

How Do The Best WordPress Page Builder Plugins Affect SEO?

WordPress page builders make it easy to quickly build beautiful pages. But, do they affect SEO? Maddy Osman and Pathfinder SEO evaluate.
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Voice Search for Small Businesses

The Rise of Voice Search: How Small Business Owners Can Prepare

Google search by voice is not a fad, it is here to stay. Learn how small businesses can prepare for the rise of voice search. Maddy Osman shares her insights.
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Google Posts

How to Use Google Posts to Improve SEO

Make the most your Google My Business listing by publishing Google Posts. Our definitive guide to Google Posts shows you how.
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HTTP and Security

How (and Why) to Redirect HTTP to HTTPS for WordPress

Improve the security of your WordPress website and its SEO by making the move from HTTP to HTTPS. Learn how (and why) from Maddy Osman.
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