Getting Started with SEO

Welcome to the Field Guide to SEO! We’re excited to help you get started with search engine optimization. If you’re a beginner, SEO can feel overwhelming. It’s ever-changing and there are endless online resources from which to choose. We have good news, though — SEO doesn’t have to be overwhelming nor expensive. Just like if you’re hiking to the top of a mountain, you’ll want to take a step-by-step approach. Start here by learning SEO basics. Then, get actionable! Our guided approach to SEO is here to support you along the way.

SEO glossary

SEO Glossary: 72 SEO Terms [2020]

Like other specialized industries, search engine optimization has its own set of terms, abbreviations, and industry jargon. Here, we decode 72 common SEO terms using everyday language. Our goal is to set aside the complex jargon to make SEO more accessible and actionable.

grow your business with seo

What is SEO?

Search engine optimization (SEO) is the art and science of getting found on Google, Yahoo and Bing. With SEO, you improve your website’s visibility in the free, organic search results. In turn, website traffic increases — as do sales.