“How will I keep up with SEO when it is always changing?” is a frequently asked question at Pathfinder SEO. In our ten years of experience in search engine optimization, we have seen SEO evolve more than it changes.
It’s a question we get asked often, “if I spend money on ads with Google, will that boost my organic results?” The answer is no. Spending money to advertise via Google Ads does NOT impact the organic rankings of your site. But, SEO and Google Ads do work together in other ways.
Search engines are pretty amazing. You enter a keyword and in milliseconds you can sort through 1000’s of matching results. But how does it all work? What happens behind the scenes to make this happen?
If you are new to the world of digital marketing, wrapping your head around all the terminology and jargon can be overwhelming. In this article we are going to focus on two terms you probably hear a lot, SEO and SEM.