Holistic SEO

SEO evolves

SEO Evolves More Than it Changes

“How will I keep up with SEO when it is always changing?” is a frequently asked question at Pathfinder SEO. In our ten years of experience in search engine optimization, we have seen SEO evolve more than it changes.

Google Ads and SEO

Do Google Ads Help SEO?

It’s a question we get asked often, “if I spend money on ads with Google, will that boost my organic results?” The answer is no. Spending money to advertise via Google Ads does NOT impact the organic rankings of your site. But, SEO and Google Ads do work together in other ways.