Holistic SEO

SEO vs. SEM: What’s the Difference?

If you are new to the world of digital marketing, wrapping your head around all the terminology and jargon can be overwhelming. In this article we are going to focus on two terms you probably hear a lot, SEO and SEM.

Denver

WordCamp Denver 2018 Recap

A few Pathfinder SEO team members—me, Lindsay, and Erik—were in Denver to attend WordCamp Denver 2018. Here’s how the weekend went and what I learned, session by session by keynote.