SEO can be challenging for you and your customers ...


My customers can't afford to hire an SEO agency and even if they could, I don't know who to trust and recommend.

Data Overload

I’m overwhelmed by the number of sites, tools, and resources that I “should be using”.

Time Consuming

I don't have time to learn SEO. Nor does my customer. SEO seems like it requires endless effort.

But, it doesn't have to be.

Pathfinder SEO delivers a process to go from lost to found in Google, Yahoo & Bing.

We give you the map (process).

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We come along as your guide.

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We provide the tools you need.

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SEO Solution for Freelancers & Agencies

In 2008, we started a search engine marketing agency, webShine, in Basalt, Colorado. We focused on helping businesses small to large get found in Google, Yahoo, and Bing. Over the years, we developed a tried and true SEO process of actionable steps that help our customers increase visitors to their website, and more importantly, revenue.

Small business owners asked if we could share our process as they were not able to afford to hire an SEO agency like webShine. Freelancers and agencies asked if we could teach our process so they could offer SEO as a service. The answer is yes and the result is Pathfinder SEO. We call our solution guided SEO.

Freelancers and Agencies use Pathfinder SEO in one of two ways.

  1. Recommend their customers use Pathfinder SEO as a site owner.

  2. Offer SEO as a service to their customers as a Freelancer or Agency.

Why add SEO services to your business?

#1 - Maintain Relationships

SEO creates the opportunity to stay in touch with your customers in an ongoing partnership. Avoid third party SEO services establishing a relationship, and in time competing for the next website project.

#2 - Solve a Problem

A customer hired you to build an amazing website. Now, to achieve their main goal of increasing sales, they need the site to get found in Google, Yahoo and Bing.

#3 - Win New Business

Your prospective customer has likely struggled with SEO. By integrating SEO into your design and development process, you’ll be more competitive and will more new business.

#4 - Create Recurring Revenue

Ongoing maintenance contracts? Increase your monthly recurring revenue with SEO. From a $250/month awareness campaign to $1,000+ full service, it’s a great opportunity.

What is included in Pathfinder SEO?

Our streamlined SEO process which you can deploy for your customers.

Monthly one on one review with a dedicated SEO coach.

Monthly SEO report for each of your customers with metrics that matter.

SEO tools including keyword research and rank tracking.

Members only how-to information including information on how to price and sell your SEO services.

Integration with Google Analytics.

Wondering if Pathfinder SEO is right for you and your customers?

Pathfinder SEO distills 10 years of experience on thousands of websites into an SEO process for business owners and freelancers.

Check out what others have to say.

Chris Lema

“There are tons of SEO resources that are like sipping from a firehose. In the end you feel overwhelmed. Pathfinder SEO is the opposite. You don’t even realize how much you’re learning as they take you step by step on your journey.”

Chris Lema | VP of Products, Liquid Web

“I've worked with Pathfinder SEO for a little over four months and have seen great results. It is easy to use, navigable and quick to get started. You'll see more visitors to your website and you'll take your business to the next level. ”

Sydney Schalit | FootSteps Marketing

FootSteps Marketing

Take Pathfinder SEO for a Spin

Contact us to schedule a 30 minute demo with one of our coaches.