Meet Your SEO Coach

A great coach can help you achieve amazing things.

Why SEO Coaching Matters

It's easy to lose your way when exploring new or relatively unknown territory. Especially in the nuanced world of search engine optimization (SEO).

At Pathfinder SEO we provide you with a seasoned SEO coach to guide your monthly SEO efforts and help you stick to the most efficient path to the top of search results.

What Does an SEO Coach Provide?

  • Direction

    Every business has a different situation. While our SEO checklist offers great direction in itself, your coach will be able to provide you with monthly instruction to ensure you are on the quickest path to better rankings. 

  • Accountability

    It's easy to put things off until next week or next month when you are operating on your own. It becomes a lot harder when you have someone thoughtfully holding you accountable for making progress. 

  • SEO Industry Updates

    The SEO industry is constantly evolving. Your SEO coach stays on top of the latest news and trends to ensure you don't miss anything important or fall behind when it comes to best practices. 

  • Advice

    Every Pathfinder SEO coach has worked on dozens, if not hundreds, of different sites and seen endless SEO scenarios. All that experience means you get thoughtful advice tailored to your website, industry, and business situation. 

  • Fresh Ideas

    It's easy to get siloed whether you are working alone or with a small team. A coach can bring you and your site fresh ideas based on SEO best practices and what's working in the world of digital marketing. 

  • Impactful Action Items

    Coaching doesn't do that much good if you don't walk away with strategy and tactics you can execute. The SEO coaches at Pathfinder will ensure you are focused on work that will create the greatest impact. 

Featured Coach - Erik Wardell

Erik Wardell

Specializing in SEO, social media, content creation and PR, Erik has ample digital marketing experience to share as an SEO coach. He loves breaking down complex topics in digestable SEO lessons packed with actionable insight. Having worked with dozens of clients, he's seen a lot and more often than not knows what will actually work for your business. And when he doesn't, he's ready to find the answer for you.

What People Are Saying About Our SEO Coaching

I knew my site badly needed SEO, but rather than hire it out I wanted to learn and apply it myself. I felt Pathfinder SEO offered that opportunity. As I plunged in with Erik at Pathfinder, I not only learned but got results early on. Erik's coaching was clear and insightful, and he helped me with a number of issues I didn't even know we had! I received much more than my money's worth, and I highly recommend Pathfinder SEO. What I've gained will aid me well into the future.

Tim Knapp

Site Owner - Rivers Edge Cottages

I didn't know where or how to start working on SEO. After using Pathfinder's step-by-step process I was not only able to work on SEO for clients, but also see data and results based on what I've done. Pathfinder allows me to serve my clients better through new knowledge and tips, plus the expert guidance I have received along the way. 


Freelancer - Isa Bear Media

“Pathfinder is a perfect platform for DIY SEO. I am using the Pathfinder for two different companies, Countryside Barns and Lucent Home Inspections. Erik has been extremely helpful in the multiple coaching sessions we have had so far. What you get with Pathfinder is well worth the money. I would highly recommend it.”

Greg Bradle

Site Owner - Lucent Homes & Countryside Barns

Common Questions About SEO Coaching

How long is a coaching session?
Coaching sessions are 45 minutes long. We find this to be a good amount of time to review results, discuss the monthly homework assignment and answer your questions.

How many coaching sessions can I schedule each month?

The number of sessions per month depends on the level of your subscription:

— Standard includes 1 session/month
— Pro includes 2 sessions/month
— Pro Plus includes 3 sessions/month

Subscribers are responsible for scheduling coaching calls each month. Coaching calls don’t roll over and cannot be accumulated. Why? We recommend a holistic approach to SEO, which is most effective via a steady monthly effort.

Can I contact my coach via email?
We prefer to communicate via the monthly one-on-one review. Why? It's more interactive and productive than email. With that being said, if your progress is at a total standstill because of an issue you are experiencing you are more than welcome to shoot your coach an email to see if they can provide a solution.

Will I have the same coach each month?
Yes. We believe in relationships. You will get to know your coach and your coach will get to know you, your business and your objectives. Thus, each subscriber has a dedicated coach.

How do I know my coach is providing me with good advice?
Our coaches are SEO experts and our hiring processes are stringent to ensure your coach will provide you with sound advice. Coaches have a minimum of three years of industry experience with a proven track record in SEO. Most importantly, our coaches are teachers. They love to educate and they clearly communicate the information you need to know. You’ll meet our coaches at conferences around the world, most regularly at WordCamps across the US.

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