Meet Your Coach

Think of your coach as your mountain guide. He or she will come alongside your SEO efforts to make sure you are on the right path.

Featured Coach

Erik Wardell

Specializing in PR, social media, paid media, and SEO, Erik has ample digital marketing experience to share as a coach. He is enthusiastic and a clear communicator. Most importantly, Erik loves to teach people. He will listen to your SEO questions and give you sound advice to keep you progressing down the SEO path.

See what our customers have to say.

“Pathfinder is a perfect platform for DIY SEO. I am using the Pathfinder for two different companies, Countryside Barns and Lucent Home Inspections. Erik has been extremely helpful in the multiple coaching sessions we have had so far. What you get with Pathfinder is well worth the money. I would highly recommend it.”

Greg Bradle | Lucent Homes & Countryside Barns

Common Questions

How long is a coaching session?
Coaching sessions average 55 minutes. We find this to be a good amount of time to review results, discuss the monthly homework assignment and answer your questions.

How many coaching sessions can I schedule each month?
Subscriptions to Pathfinder SEO include one coaching session a month.

Can I contact my coach via email?
We prefer to communicate via the monthly one-on-one review. Why? It's more interactive and productive than email. With that being said, if your progress is at a total standstill because of an issue you are experiencing please email  -

Will I have the same coach each month?
Yes. We believe in relationships. You will get to know your coach and your coach will get to know you, your business and your objectives. Thus, each subscriber has a dedicated coach.

How do I know my coach is providing me with good advice?
Our coaches are SEO experts and our hiring processes are stringent to ensure your coach will provide you with sound advice. Coaches have a minimum of three years of industry experience with a proven track record in SEO. Many have certifications in SEO or similar fields such as Google AdWords. Most importantly, our coaches are teachers. They love to educate and they communicate well. You’ll meet our coaches at conferences around the world. We speak often at WordCamps.

Get Your SEO Score

The first step to get found in Google is finding the trailhead.  Submit your website for review by our coaches. We'll email you with your SEO score and a map.