Yes, it is true. There are search engines other than Google that you need to know about. Depending on how familiar you are with the internet, you can probably think of a couple off the top of your head. Say maybe Bing and Yahoo, or an oldie but goodie like Ask.com? Did YouTube come to mind? What about the quirky WolframAlpha or privacy-focused DuckDuckGo.
Needless to say, there are plenty of other search engines out there besides Google. We’re going to take a quick look at which ones you need to be aware of as a business owner and why.
The Other Big Search Engines
Bing & Yahoo
Owned by one of the biggest companies in the United States–Microsoft, Bing is Google’s biggest competitor. In the U.S., it controls 33% of the search engine market, which is nothing to scoff at. Not only that, but Bing also powers the third largest search engine in the United States–Yahoo.
As a business owner, it’s important to take Bing, and Yahoo, into account when you are doing your SEO work.
The best way to do that is by submitting your XML sitemap to Bing Webmaster Tools. When you submit your sitemap, you will be letting Bing and Yahoo know that your website exists and telling them the best way to crawl and index it.
Legacy Search Engines
Ask.com & AOL
Two of the top players during the 1.0 days of the web, Ask.com and AOL are still capable of driving organic search traffic to your website.
According to Search Engine Watch, Ask.com still gets 245 million unique monthly visits and AOL gets 125 million. Most all the visitors to Ask.com are likely searching for answers. On the other hand, the quantity of AOL’s visitors using its search feature is a little less clear.
With that being said, there’s nothing we recommend you do to optimize your site specifically for these search engines. Most of what you do to get your site dialed in for Google will likely have a positive impact with both of them.
Big Search Engine Up and Comer
DuckDuckGo is a private search engine. This means it doesn’t collect and store user data. With privacy concerns on the rise in the US and around the world, DuckDuckGo has had an amazing couple of years. In 2017, the search engine grew 55% and conducted six billion private searches.
With 2018 having not wrapped quite yet, we don’t know what DuckDuckGo’s current growth trajectory looks like, but we can bet it’s similar to, if not better than, 2017. With that said, all we recommend you do to optimize your site for this search engine is follow SEO best practices.
Non-Traditional Search Engines
While technically it is owned by Google/Alphabet, for the sake of this article we are going to look at YouTube as its own entity. If your business is not currently creating video and publishing it on YouTube, it might want to start.
Billions of people are searching YouTube for answers to their questions. There are enough people using YouTube as a search engine that it can be considered the second largest search engine in the world behind Google. And those people want their answers in video format.
If you’ve been hesitant to get started with video, we encourage you to get onboard. It can be a lot easier than you think. And if you are an expert in your field, chances are you can easily identify common questions your customers ask and provide answers to them in the form of a video.
According to Cisco, by 2022, video will represent 82% of all internet traffic. While there might be some up and comers like Vimeo that shake things up, YouTube is going to remain the primary source for all that video content. This means it will maintain its place as one of the largest search engines in the world for the foreseeable future.
Foreign Search Engines
Baidu and Yandex
Depending on where your audience is located, you might also want to take into consideration Baidu and Yandex. Baidu commands 82% of market share in China, whereas Yandex has over 50% of search market share in Russia.
If you are trying to speak to either of those markets, you are going to want to make it easy for their bots to crawl and index your site.
If you want to rank in all these search engines start by optimizing your site for search using standard SEO best practices. In this day and age that means including video. Then, make sure you submit your site to Google Search Console and Bing Webmaster Tools. After that, let all the best practices you implemented do their work.
If you want to find out what SEO best practices are and collaborate with an SEO coach, consider a guided approach to SEO.
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Erik loves breaking down complex SEO topics into understandable instructions anyone can follow. In his role as an SEO coach, he guides Pathfinder SEO customers through the SEO process on a daily basis, giving them helpful tips, instruction, and advice along the way.