SEO Checklist

SEO Checklist

If you know where you want to be, a map will help you get there.

If you are feeling a bit lost or overwhelmed when it comes to SEO, you are not alone.

There are hundreds of considerations and knowing which actions to take next can be challenging.

That's why we distilled over 10 years of SEO agency experience into an SEO checklist that is proven to help websites get found in Google, Yahoo, and Bing.

Here's how the SEO Checklist works:

  • Step 1 - SEO 101

    Before we dive into search engine optimization tactics, it's important that you have a foundational understanding of SEO. We will give you that understanding right here if you don't have it already. 

  • Step 2 - Get Ready

    Make sure you have everything you need to succeed including website access, SEO infrastructure, and our SEO workbook where you can organize your work. 

  • Step 3 - Google Analytics

    Get started with Google Analytics and sync your data with Pathfinder SEO.

  • Step 4 - Google Search Console

    Monitor, maintain, and troubleshoot your website’s presence in Google search results with Google Search Console.

  • Step 5 - Keyword Research

    Learn how to do efficient and effective keyword research for every webpage that you want appearing in search engine results.

  • Step 6 - XML Sitemap & Robots.txt

    Ensure the search engines have a seamless experience when crawling and indexing your website.

  • Step 7 - Secure & Mobile Friendly

    Protect your visitors while ensuring they have a user-friendly experience across devices.

  • Step 8 - Site Speed

    Give people visiting your site the best experience possible by making it lightening fast.

  • Step 9 - Page Titles & Meta Descriptions

    Put your best foot forward in search results with great page titles and meta descriptions.

  • Step 10 - On-Site Optimization

    Make sure your site is sending search engines all the right signals.

  • Step 11 - Content Review

    Best-in-class content propels your website to the first page of the search results. How good is your content?

  • Step 12 - Competitive Assessment

    Get an edge on the competition by knowing their strengths and weaknesses.


You don't need to be an SEO expert to get found in Google. Instead, take a step-by-step, incremental approach with our SEO Checklist. Schedule a demo to see how it works.

SEO Checklist FAQ

How long does it take to complete the SEO Checklist?

The SEO Checklist contains 12 steps. Each step includes short, actionable tasks. You can move as quickly through the process as you would like.

The time it takes to complete the checklist depends on several factors:

— The size of your website.
— Your starting point.
— The maturity of your industry space/competition.

Some customers invest several hours at a time as they move through the checklist. Others, invest 15-30 minutes and come back to their work later. The choice is yours. We'll mark where you left off so you can easily jump back in.

What happens when I'm done with the SEO Checklist?

Once you've completed the SEO Checklist, you will have laid a solid SEO foundation.

But, SEO is not set it and forget it. The search engines evolve and so too does your business. Once you complete the SEO Checklist, Pathfinder SEO will give you ongoing monthly tasks. 

Just like the checklist, these tasks will be actionable and don't require you to be an SEO expert. 

What happens if I have trouble getting through the SEO Checklist?

If you get hung up at any point while working through the SEO Checklist, just email your SEO Coach and they will help you find the right path forward. Or, you can schedule a coaching call and reserve 55 minutes of your coaches time to work through whatever issues you encounter. Subscriptions to Pathfinder SEO include one coaching session each month.

Will the SEO Checklist help improve rankings?

Yes! The SEO Checklist is specifically geared towards helping you improve your rankings and grow your traffic. 

What content management systems are supported?

The SEO Checklist includes detailed how-to information for WordPress, Drupal, Squarespace, Wix, and Weebly. If you are using a different CMS, it's likely that the SEO Checklist will be fully compatible. Contact us for more information.