Get Found!

Take ownership of your search engine results. Boost visits. Drive sales.

SEO can be challenging.


If you hired an agency or went DIY, you may have invested and received little return, making SEO expensive. It doesn’t have to be.

Time Consuming

Learning SEO takes time. Good news — you don’t have to be an SEO expert to execute a sound strategy. You just need a process.

Too Much Data

Data without insight lacks action. We simplify data from Google Analytics and SEO tools so you can focus on what matters.

Pathfinder delivers.

A process to go from lost to found in Google, Yahoo & Bing.
We call it Guided SEO.

We have a proven process.

How It Works

hiker couple

We come along as your guide.

Meet Your Coach


We provide the tools you need.

Explore Our Features

Take a Tour

About Pathfinder SEO

In 2008, we started a search engine marketing agency, webShine, in Basalt, Colorado. We focused on helping businesses small to large get found in Google, Yahoo, and Bing. Over the years, we developed a tried and true SEO process of actionable steps that help our customers increase visitors to their website, and more importantly, revenue.

Small business owners asked if we could share our process as they were not able to afford to hire an SEO agency like webShine. Freelancers asked if we could teach our process so they could offer SEO as a service. The answer is yes and the result is Pathfinder SEO. We call our solution guided SEO.

Wondering if Pathfinder is right for you?

Pathfinder SEO distills 10 years of experience on thousands of websites into an SEO process for business owners and freelancers.

Check out what others have to say.

Chris Lema

“There are tons of SEO resources that are like sipping from a firehose. In the end you feel overwhelmed. Pathfinder SEO is the opposite. You don’t even realize how much you’re learning as they take you step by step on your journey.”

Chris Lema | VP of Products, Liquid Web

“I've worked with Pathfinder SEO for a little over four months and have seen great results. It is easy to use, navigable and quick to get started. You'll see more visitors to your website and you'll take your business to the next level. ”

Sydney Schalit | FootSteps Marketing

FootSteps Marketing

“Pathfinder is a perfect platform for DIY SEO. I am using the Pathfinder for two different companies, Countryside Barns and Lucent Home Inspections. Erik has been extremely helpful in the multiple coaching sessions we have had so far. What you get with Pathfinder is well worth the money. I would highly recommend it.”

Greg Bradle | Lucent Homes & Countryside Barns

Request Your SEO Score

In order to follow a map, you need to know where you are at the beginning of your journey. Share your website with us, and our coaches will review it. We will email you with your SEO score and a road map.