Blog

Attending WordCamp

Why Small Business Owners Need to Attend WordCamp

Learn why every small business owner using a WordPress website needs to attend a WordCamp and why they are missing out if they don’t.
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WordPress SEO for Beginners

5 Beginner WordPress SEO Tips (2019)

SEO can be complex & confusing, but it doesn’t have to be. Use these WordPress SEO tips for beginners if you are new to SEO & don’t know where to begin.
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Is SEO Hard

Is SEO Difficult to Learn?

SEO is not difficult to learn, hard or even complicated. Like hiking to the top of a mountain, a successful SEO initiative starts with proper planning.
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Links

Internal Links in WordPress – Why They Matter

Creating internal links in WordPress is an integral part of a holistic SEO strategy. Learn what internal links are and why they matter.
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Yoast SEO WordPress Plugin

Is Yoast SEO the Best SEO Plugin for WordPress?

What is the best WordPress plugin for SEO? In short, Yoast SEO! Let’s take a closer look at this frequently asked question at Pathfinder SEO.
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Google Ads and SEO

Do Google Ads Help SEO?

It’s a question we get asked often, “if I spend money on ads with Google, will that boost my organic results?” The answer is no. Spending money to advertise via Google Ads does NOT impact the organic rankings of your site. But, SEO and Google Ads do work together in other ways.
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XML Sitemaps

How to Create a Yoast SEO Sitemap for WordPress

Learn how to create an XML sitemap for WordPress with Yoast and help search engines send people the important pages on your website.
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SEO Copywriting

SEO Copywriting for Beginners: Write for People, Not Search Engines

SEO copywriting is about writing for people who use search engines, not writing for search engines. Why? Because search engines serve people.
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Schema in WordPress

Schema.org in WordPress: How To Get Started

Learn how to get started with Schema.org in WordPress. Learn the power of Schema.org markup and how you can use it on your WordPress site.
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Yoast SEO Plugin

How To Use the Yoast SEO Plugin

Installing Yoast SEO is just the first step to optimize your WordPress website. Learn how to use the Yoast SEO plugin in our detailed guide.
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What is link building

What is Link Building?

Link building is an essential component of any comprehensive SEO strategy. Learn why it’s so important and how to get started in this article.
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WordPress Influencers

25 WordPress Influencers Our Team Has Learned From

A look at the WordPress influencers that have made the biggest impact on the Pathfinder SEO team over the past year. See who’s on the list.
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