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How NOT to Use Keywords

By Erik Wardell | August 20, 2018

Although typically well intentioned, these keyword mistakes can end up doing more harm than good. Learn how NOT to use keywords on your website.

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SEO Checklist for Small Business

Small Business SEO Checklist: 10 Step Process to Get Found in Google

By Lindsay Halsey | August 17, 2018

Struggling with SEO for your small business? Try applying a process. In this case, an SEO checklist to go from lost to found in Google, Yahoo and Bing.

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Why Blog

Blogging FAQs

By Jen Schneider | August 14, 2018

Let’s dive into blogging FAQs. We cover why a blog is different from a website, why blogging is important for SEO, how much a blog costs, and much more.

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Pages in the Search Engine Index

Exclude WordPress Pages from Search Results the Right Way

By Erik Wardell | August 10, 2018

Excluding WordPress pages and posts from search engine results is simple and straightforward using the Yoast SEO meta box. Learn how.

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XML Sitemaps

What XML Sitemaps Are Important?

By Lindsay Halsey | August 8, 2018

An XML sitemap is like your website’s resume. You wouldn’t show up to a job interview without a resume. Learn what XML sitemaps are important and why.

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Why SEO for Small Businesses

Why Small Businesses Need SEO

By Lori Calcott | August 7, 2018

The world of SEO may seem overwhelming to a small business. However, improving your online presence in the search engines is essential to gaining new customers and increasing sales.

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WordCamp Denver 2018 Recap

By Jen Schneider | August 2, 2018

A few Pathfinder SEO team members—me, Lindsay, and Erik—were in Denver to attend WordCamp Denver 2018. Here’s how the weekend went and what I learned, session by session by keynote.

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Google Analytics Grow Traffic

The 5 Most Useful Google Analytics SEO Dashboards to Grow Traffic

By Maddy Osman | June 20, 2018

Google Analytics is a powerful marketing tool. Follow along with our guide to the five most useful Google Analytics SEO dashboards—and how to use them effectively to grow relevant traffic to your website.

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WordPress Page Builders and SEO

How Do The Best WordPress Page Builder Plugins Affect SEO?

By Maddy Osman | May 31, 2018

WordPress page builders make it easy to quickly build beautiful pages. But, do they affect SEO? Maddy Osman and Pathfinder SEO evaluate.

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Voice Search for Small Businesses

The Rise of Voice Search: How Small Business Owners Can Prepare

By Maddy Osman | May 17, 2018

Google search by voice is not a fad, it is here to stay. Learn how small businesses can prepare for the rise of voice search. Maddy Osman shares her insights.

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Google Posts

How to Use Google Posts to Improve SEO

By Erik Wardell | April 5, 2018

Make the most your Google My Business listing by publishing Google Posts. Our definitive guide to Google Posts shows you how.

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HTTP and Security

How (and Why) to Redirect HTTP to HTTPS for WordPress

By Maddy Osman | March 29, 2018

Improve the security of your WordPress website and its SEO by making the move from HTTP to HTTPS. Learn how (and why) from Maddy Osman.

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Yoast Green Light

How to Use Yoast SEO Premium (or Free): Getting to Green

By Maddy Osman | March 15, 2018

A WordPress website doesn’t feel complete without Yoast! Learn how to make the most of your Yoast plugin and get those bullet indicators to green.

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Cornerstone Content

Cornerstone Content Creation for WordPress Websites

By Maddy Osman | March 4, 2018

What is cornerstone content and why invest in a strategy that incorporates it? This definitive guide walks you through everything you need to know.

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6 DIY SEO Tips for Small Business Owners

By Maddy Osman | February 12, 2018

SEO agencies are out of reach for most small business owners. Find your own success with these six tips for DIY SEO. Minimal technical WordPress skills required!

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